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Google Ad Grant Policy Updates: Save Your Nonprofit AdWords Account
By now, if you have an Ad Grants account through Google AdWords, you should have gotten an email alerting you to some policy changes that took effect on January 1, 2018. To make sure your account isn’t...
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Google AdWords Express for Nonprofits: Creating Your First Ad
We’ve heard it time and time again. “Google Ad Grants is only for experts. I don’t know what I’m doing in there, and I don’t have the time to learn it or keep up with it.” Google AdWords can quickly...
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7 Meta Description Best Practices (And Why You Should Care)
With so much on your plate when it comes to managing your nonprofit’s website, writing meta descriptions for each page or blog post might seem like an easy step to skip. Don’t do it! By leaving the...
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Voice Search Optimization for Nonprofits
We’ve all heard how popular voice search optimization is, but the logistics are murkier, and the data can be tough to come by. See, when smart speakers or digital assistants provide oral answers to...
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How to Use the Yoast SEO Plugin to Get More Traffic
Is your nonprofit’s website showing up in related searches about your organization and mission? Optimizing website content for search can increase your odds of appearing in the results pages of those...
View ArticleShould Local Nonprofit Organizations Care About Search Marketing?
Let’s say your nonprofit serves a specific city or region with no grand ambitions to reach a national audience. You might assume that you don’t need to spend marketing energy on something like search...
View ArticleHow to Optimize a Web Page for Search Engines in 2020
We get these questions a lot. How do I get my nonprofit’s most important pages to show up in search results? How can I optimize a web page for search engines? To answer them in 2020, we’ve compiled a...
View ArticleGoogle Ads for Nonprofits: How to Manage an Ad Grant Account
Getting lost in your nonprofit’s Google Ads account? Not sure what changes to make or how to get your numbers up? Just getting started and stressing over how to maintain things over time? Google Ads...
View ArticleGoogle Ad Grant Help: 6 Ways to Maximize Your Nonprofit’s Account
Google Ads, especially through an Ad Grant account, can be fickle. You might go years without driving a significant amount of traffic to your website, or you may see a boom in traffic one month that...
View ArticleHow to Build Website Authority and Trust With Search Engines (and Donors, Too)
We recently wrote about the role of a website in creating a sense of nonprofit credibility with your donors and a wider audience. But there’s another part to the credibility equation that’s all about...
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SEO Keywords for Nonprofits: 5 Tips for Finding the Right Phrases
Pinpointing the best keyword phrases for your organization is a crucial step to successful search engine optimization (SEO) for your website. Once chosen, your nonprofit can begin optimizing your...
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How to Find Donors Online with Search Engine Optimization
Optimizing your website for search engines is a proven way of increasing traffic, putting your nonprofit on the radar by showing up in relevant search results. But can working on your website’s search...
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